Webinar: Software Defined Vehicles: Central Compute, OTA Monetization & AI - Market Outlook to 2036
Presenter: Shihao Fu, Technology Analyst, IDTechEx
Date: Thursday 21 August 2025
Choose your preferred time zone - the webinar runs three times during the day. View times and register here.
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The automotive shift to software defined vehicles (SDVs) is redrawing the industry's value map. In this 20 minute session, IDTechEx analysts will unpack how central compute and quasi zonal architectures enable continuous feature upgrades, why over the air (OTA) monetization is set to outpace traditional hardware margins, and where V2X connectivity and generative AI cockpits fit into the roadmap. Drawing on forecasts from our 2026-2036 SDV market study, we will quantify the size, timing, and competitive implications of this transition for OEMs, suppliers, and investors.
This webinar draws upon research from IDTechEx's new report, "Software-Defined Vehicles, Connected Cars, and AI in Cars 2026-2036: Markets, Trends, and Forecasts".
This webinar will cover:
• Architecture evolution: from distributed ECUs to US$755 bn central compute & zonal platforms by 2029
• Monetization models: subscriptions, features as a service, and in car commerce reshaping revenue mix
• Connectivity in context: C V2X, 5G, and policy drivers across China, EU, US, Japan, and South Korea